I'm lovin' it

McDonald's maintains an extensive advertising campaign. In addition to the usual media including television, radio, and newspaper ads, the company makes significant use of billboards and signage, sponsors sporting events ranging from Little League to the FIFA World Cup and Olympic Games, and makes coolers of orange drink with their logo available for local events of all kinds.  However, television ads remain the primary form of advertisement. There have been many McDonald's advertising campaigns and slogans over the years. The company is one of the most prevalent fast food advertisers, especially in the United States, where it spends the most advertising money of any fast-food restaurant and the fourth-most of any advertiser in the country. Its TV ads, showing various people engaging in popular activities, usually reflect the season and time period. i'm lovin' it is a branding campaign by McDonald's Corporation. It was created by Heye & Partner, McDonald's agency based in Unterhaching, Germany, near Munich, and a member of the DDB Worldwide Communications Group, Inc. It was the company's first global advertising campaign and was launched in Munich.

McDonald's has never really learned that hard into the idea of love—not like Coke has done lately with happiness, for instance. It's often focused on the "I'm" and "it" parts of the line instead of the ‘lovin’ part. But the brand thinks the time is right for a shift. "McDonald's is in a unique position to use its scale to bring back the positivity with more uplifting content and conversations in the lovin' spirit." Of course, McDonald's carries a lot of baggage that can get in the way of this message of love. (Put more bluntly, a lot of people hate McDonald's.) But the brand feels like it's on to something here. The refresh will include new uniforms, new packaging, new signage in restaurants and a new focus on being more responsive in social media—which is in line with the transparency campaign it's been running lately. "Each day, we hope to do our part to put just a little more lovin' in the world because a little more lovin' can change a lot," the brand says.

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HEINZ TOMATO KETCHUP

                                                     

   In the above print advertisement for Heinz ketchup the signifiers include a vivid red backdrop, a classic bottle of Heinz ketchup horizontally sliced with a tomato on top and white text reading “No one grows ketchup like Heinz.” While a apparently simple advertisement, the combination of text and picture reveals insight into the values of the targeted consumer. Ketchup is generally loaded with sugar and preservatives. The ketchup bottle, sliced like a ripe tomato, signifies freshness. Ketchup is made in a factory and by any means isn’t “grown,” however the text reads, “No one grows ketchup like Heinz”. They have also used this slogan because it is unique and you’re less likely to forget it and less likely to mix it up with another slogan. The slogan they have created is phrase that will get stuck in your head and one that you will remember when you are walking through the supermarket. They have done this to enlarge the photo to help you remember the product, the company and the logo of the both the company and product. The Advertisement “No One Grows Ketchup like Heinz” has a target audience of people aged 20 years and older.
  The Advertisements attracts the attention of the viewers because of picture and also the colors of the ketchup. Heinz uses techniques to help effectively convey the product. These techniques are; the use of its logo and their slogan. The words they used for the slogan is good choice of word because they can understand it fast. Heinz has used their logo in an unusual way by not having it in one of the corners, but instead they have placed the logo on the cut up tomatoes to symbolize that their product is made of 100% Tomatoes and nothing else.  The other technique they have used is their slogan “No One Grows Ketchup like Heinz”. The other technique that used or applies is the logical appeal because the advertisers try to convince the buyer to make the right decision.

  Not only are advertisers attaching a nutritional aspect to ketchup, they are redefining ketchup– perhaps in an attempt to promote a healthier way of life. Even an advertisement about a universally known brand has the potential to be interpreted in various ways. In the Heinz example, a consumer may see the sliced ketchup bottle as an abstract sculpture, and therefore associate Heinz ketchup with innovation and art. Or maybe people will think that Heinz is a ketchup company and a tomato farm. The interpretation is contingent upon the values and norms of a particular segment of society but by tapping into the vein of popular culture, marketers have the opportunity to appeal to consumers using a kind of short-hand that benefits their bottom line.

     

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NESFRUTA "dan dan dan dalandan"

 Nesfruta Dalandan Senses TVC. The Nestlé gives the real taste and smell of dalandan with real fruit powder and the refreshing. They said that "i really like how they're light, thirst-quenching, and not overly sweet and sour"and the zest of the green oange captured the taste bud of Pinoy favorites. The nesfruta tvc is not only for children but its also for the adult.The jingle of the nesfruta is super catchy with the viewers. The jingle of this tvc is not only the kids who is sing it but also the eldest too. The tvc is featuring its endorsers Cheska Kramer and adorable daughter Kendra Kramer. 

"Kendra? Kendra? Wanna taste a green orange? Green orange for real? Amoy na amoy, is it real?  Is it real? Kitang-kita! Dan dan dan! Dalandan! Dan dan dan, sarapp ng real! Lasap na lasap! Real na real! Dan dan dan dalandan!"

The NESFRUTA TVC is super different to others because it’s not only for the kids but it’s also for the eldest viewers. The concept of the TVC is unique. The jingle of the tvc is connected to the product. The quality of the commercial is good. Any of their commercials really captures are heart through old and new commercials.  Advertising has to be good in every bit of it. It has to excite all of us from the content and concept. The techniques they have used in promoting the product are difference from others. Every commercial they did is quite unique. The technicalities of editing the commercial continuously innovating because of the software did they used.

          A commercial advertisement on television is a span of television programming produced and paid for by an organization, which conveys a message, typically to market a product or a service. Advertising revenue provides a significant portion of the funding for most privately owned television networks. The vast majority of television advertisements today consist of brief advertising spots, ranging in length from a few seconds to several minutes. The advertisements of this sort have been used to promote a wide variety of goods, services and ideas since the dawn of television.

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Finally, Ariel happened to me...”

                                  ( https://www.youtube.com/watch?v=dIjZImAyoKs )

            This is Ariel launches low-priced 'swakto sachet'. Product claims of superior quality have been proven true by the consumers themselves. So, everyone is happy; the manufacturing company, the marketing men, the salesmen, the supermarkets, the advertising agency and most importantly the consumers. This is particularly true when a product has been fully accepted over a long period of time as higher priced in its category. The higher price has obviously not been discouraged to sales since the product has always been targeted to housewives.  

The TV commercial shows young housewives doing their wash. And what emphasizes their extreme cheeriness is their singing together while they energetically wash their clothes. Their washing movements go very well with their singing. Good casting here, considering that the talents are not celebrities or dancers. It’s super catchy in the viewers, which are why it became viral. Many people always sang the jingle. It’s a perfectly chosen song for the Ariel jingle, with lyrics “Finally, Ariel happened to me. One wash clean sa labada for just 7.50. Finally, Ariel happened to me. Ang gaan sa bulsa coz it’s just 7.50. It’s so light in the pocket because it’s just 7.50.  This TV commercial gets viral and so many people imitate the jingle. They made their own choreography in the jingle.

If their want to make a commercial, make sure they know how to capture the viewer’s attention. The commercial should be relevant because people were really related about this commercial. Advertising has to be good in every bit of it. It has to excite all of us from the content and concept. The techniques they have used in promoting the product are different that’s why it gets trend.  

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"THE COKE BEAT PHILIPPINE"

       Commercials can put lingering taglines in our minds. In effect, these advertising campaigns can bring any product into fame and rising sales or profit. A famous commercial could also make its model an instant celebrity. Usually, only big companies and businesses can afford to put their product promotion on nationwide TV. This is because a recurring ad on TV may costs hundred thousands or millions of pesos. This marketing campaign costs that high, the return on investment can be so rewarding. In the Philippines, TV commercials are part of the Filipinos way of life. And so is advertising a big business there as well, be it print, TV or whatever media.

       The Coke Beat became a hit in the Philippines last 2003. The two girls are fighting over the coke in the table. What they did was, they sang the Coke beat. It was the hottest commercial jingle and play during its time. Well, you ought to know the beat “Eto ang beat!

Sabay sabay

Eto ang beat!

Bawal sablay

Pabilis ng

Pabilis

Wag magmi-miss

Wag magmi-miss

Gets mo na

Gets ko na

ang ahhhhh!!!!

Coca-cola!

Nalilito,

Nalilito

Nahihilo

Nahihilo

Coke ko `to!

Coke ko `to!

Coke ko `to!

Coke ko `to!

      Whoever would not miss a single action gets the coke. This jingle got really famous before. The name of their company also became popular because of that commercial. Any of their commercials really captures are heart through old and new commercials.  The jingle of the coke is super catchy to the viewers. Advertising has to be good in every bit of it. It has to excite all of us from the content and concept. The techniques they have used in promoting the product are difference from others. Every commercial they did is quite unique. The technicalities of editing the commercial continuously innovating because of the software did they used.  The quality of each commercial their doing is improving.  

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