This
is Ariel launches low-priced 'swakto sachet'. Product claims of superior quality have
been proven true by the consumers themselves. So, everyone is happy; the
manufacturing company, the marketing men, the salesmen, the supermarkets, the
advertising agency and most importantly the consumers. This is particularly
true when a product has been fully accepted over a long period of time as
higher priced in its category. The higher price has obviously not been discouraged
to sales since the product has always been targeted to housewives.
The TV commercial shows young housewives doing their wash.
And what emphasizes their extreme cheeriness is their singing together while
they energetically wash their clothes. Their washing movements go very well
with their singing. Good casting here, considering that the talents are not
celebrities or dancers. It’s super catchy in the viewers, which are why it became viral.
Many people always sang the jingle. It’s a perfectly chosen song for the Ariel
jingle, with lyrics “Finally, Ariel happened to me. One wash clean sa labada
for just 7.50. Finally, Ariel happened to me. Ang gaan sa bulsa coz it’s just
7.50. It’s so light in the pocket because it’s just 7.50. This TV commercial gets viral and so many people
imitate the jingle. They made their own choreography in the jingle.
If their want to make a commercial, make sure they
know how to capture the viewer’s attention. The commercial should be relevant because people were really
related about this commercial. Advertising has to be good in every bit of it.
It has to excite all of us from the content and concept. The techniques they
have used in promoting the product are different that’s why it gets trend.
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